Tradewise USA Privacy Policy

Last Updated: 05 April 2025

1. Introduction and Overview

Tradewise USA LLC, a Delaware limited liability company operating as "Tradewise USA" ("Tradewise USA," "we," "our," or "us") respects your right to privacy. This Privacy Policy explains who we are, how we collect, share, transfer, and use personal information about you, and how you can exercise your privacy rights.

This Privacy Policy applies to interactions we have with you via our websites, applications, and other products and services, including events, where you otherwise contact us, and where we display or link to this Privacy Policy ("Services") or in the course of our receipt of products or services from you or your employer.

Some privacy rights and obligations may differ in certain locations based on applicable local data protection laws. We have included supplemental information for certain jurisdictions in this Policy. Third parties that link from or to our Services, or from whom we collect personal information, may have their own privacy policies and practices. This Policy does not apply to sites or applications offered by other companies or individuals, including third-party products and services that may be displayed as content in a search on our website.

To the extent a notice provided at the time of collection from a website or specific product conflicts with this Policy, the terms of that specific notice or supplemental privacy statement will apply.

If you enter into a separate agreement with us which requires or contemplates collecting, sharing, transferring, using, or otherwise processing information about you in a manner that is different than that which is described in this Policy, the terms of that agreement will apply.

2. About Tradewise USA

Tradewise USA is a web-based platform designed to provide real-time intelligence on U.S. trade policy changes and tariff updates, specifically targeting small and medium-sized businesses engaged in international trade. Our platform includes features such as:

Trade Policy Intelligence Center
Tariff & Duty Management System
Document Management System
Analytics & Reporting System
Compliance Checker and Monitoring Tools

For more information about our services, please visit our website.

3. Information We Collect and Why

The information that we collect from or about you - some of which is personal information under applicable data protection laws - falls into the following broad categories:

3.1 Information You Provide to Us

As part of our Services, you may provide certain information to us, such as your contact details, user credentials, and employment information. Examples include when you:

Fill out an online form to register to use our Services
Request a free trial or newsletter
Attend an event or webinar
Request information about our products or services
Provide your business card or other contact information

Types of personal information

Billing information (including payment card information)
Contact details (name, telephone, email, postal address)
User credentials (name, email, login information, preferences)
Employer and employment information (job title, company, function, department, office location)
Preferences and interests (emails and newsletters preferences, markets and industries that interest you)
Compliance and verification documentation
Trade data and patterns (HS codes, countries of origin, product categories)

Why we collect it

To maintain your account with us
To provide you with requested products and services
For order processing and transaction documents
To respond to your communications and inquiries
To provide product service updates and alerts
To verify information
To provide maintenance, support, and training
To obtain feedback about our Services
To receive services from you or the company you represent
To set up and maintain your user account
To monitor and enforce compliance with contract terms
To enable use of our platform functionalities
To provide tailored information relevant to your industry or role
To deliver tailored information on our Services
To enable participation in relevant events
To comply with trade regulations and requirements
To provide accurate trade documentation
To provide accurate tariff calculations
To identify relevant trade policy changes
To generate appropriate trade documentation

3.2 Information We Collect Automatically

When you use our Services, we may automatically collect certain information about your device and usage. Where required by law, we will obtain your consent before we place any cookies on your device that are not strictly necessary for the functioning of our websites.

Information we collect automatically may include:

Log data: Information about your visits to our Services, including the pages or features you use, time spent on our Services, language preferences, and other usage data
Device information: IP address, device identifiers, browser type and version, operating system and other technical information
Location information: Country, city, or general location from where you access our Services based on your IP address
Usage information: How you use our Services, which features you access, and links you click

We use this automatically collected information to:

Analyze usage patterns of our Services
Improve our Services based on user behavior and preferences
Diagnose technical issues and maintain security
Personalize your experience
Measure the effectiveness of our features and marketing campaigns
Develop new features and services

3.3 Information From Other Sources

We may receive personal information about you from other sources, including:

Your employer (if you use our Services under your employer's corporate subscription)
Marketing vendors, survey services, and social media
Trade databases and public records
Business partners and service providers

This information helps us maintain accurate records and enhance our Services. We may combine information we collect from these sources with information we collect directly from you.

4. Our Legal Basis for Processing

Our legal basis for collecting and processing personal information depends on the personal information concerned, the context in which we collect it, and the applicable laws and regulations.

Generally, we process your personal information where:

We have your consent to do so
We need the personal information to perform a contract with you
The processing is in our legitimate interests and not overridden by your data protection interests or rights
We are required to do so by law

If we process your personal information based on our legitimate interests, this interest is normally to provide our Services to you and for our legitimate commercial interest (for example, when responding to your queries, improving our platform, or for marketing activities). We will always ensure that our legitimate interests are not outweighed by your fundamental rights and freedoms.

Where we process your personal information based on your consent, you may withdraw your consent at any time.

5. How We Use Your Information

We use the personal information we collect for purposes including:

5.1 Providing and Improving Our Services

To deliver the Services you have requested
To manage your account and provide customer support
To personalize your experience based on your preferences
To develop new features and improve existing ones
To ensure technical functionality and security of our Services

5.2 Trade-Specific Purposes

To monitor and interpret trade policy changes in real-time
To provide personalized tariff calculations and duty assessments
To generate appropriate trade documentation
To provide actionable trade intelligence for business decision-making
To automate routine compliance tasks
To check and monitor compliance requirements
To identify required compliance documentation for specific trade routes and shipments

5.3 Communications

To respond to your inquiries and requests
To provide service-related announcements and updates
To send marketing communications if you have opted in
To provide information about new features and services
To invite you to events or webinars related to trade topics

5.4 Analytics and Improvement

To analyze user behavior and trends
To measure and improve the effectiveness of our Services
To develop new products and services
To conduct research and analytics about how our Services are used

5.5 Compliance and Protection

To verify your identity and prevent fraud
To comply with legal obligations
To enforce our terms of service and other policies
To protect our rights, privacy, safety, or property
To protect against legal liability

6. How We Share Your Information

We may share your personal information with the following categories of recipients:

6.1 Service Providers and Business Partners

We may share your information with third-party service providers and business partners who help us deliver our Services, including:

Cloud hosting providers
Payment processors
Customer support services
Analytics providers
Marketing and communication platforms
Professional services organizations (consultants, auditors, legal advisors)
Shipping and logistics service providers that help generate compliance documentation requirements for international shipments

These service providers are authorized to use your personal information only as necessary to provide services to us and are required to maintain the confidentiality and security of your information.

6.2 Your Employer

If you use our Services through your employer's account, we may share information about your use of the Services with your employer, including:

Account usage statistics
User activity logs
Compliance statistics
Features accessed and utilized

6.3 Compliance with Laws and Legal Proceedings

We may disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency). We may also disclose your information where we believe disclosure is necessary to:

Comply with applicable laws or regulations
Exercise, establish, or defend our legal rights
Prevent or investigate possible wrongdoing
Protect the rights, property, or safety of Tradewise USA, our customers, or others

6.4 Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

6.5 With Your Consent

We may share your personal information with third parties when we have your consent to do so.

7. Data Transfers

Your personal information is processed and stored in the United States, where our servers are located.

By using our Services, you consent to the processing of your personal information in the United States for the purposes described in this Privacy Policy. We implement reasonable security measures to protect your personal information.

8. Data Security

We have implemented appropriate technical and organizational measures designed to secure your personal information from accidental loss and unauthorized access, use, alteration, or disclosure. All information you provide to us is stored on secure servers.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Services. Any transmission of personal information is at your own risk.

We will notify you in case of a significant security breach affecting your personal information, as required by applicable law.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider:

The amount, nature, and sensitivity of the personal information
The potential risk of harm from unauthorized use or disclosure
The purposes for which we process your personal information
Whether we can achieve those purposes through other means
Legal, regulatory, tax, accounting, or other requirements

In some circumstances, we may anonymize your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.

For trade-related documents and data, we typically maintain records for a period of:

User account information: As long as the account is active plus 2 years
Compliance check records: 3 years
Document templates: Current version plus previous version
System logs: 1 year

10. Your Privacy Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

Right to Access: Request information about the personal information we hold about you and how it is used.
Right to Correction: Request correction of inaccurate or incomplete personal information.
Right to Deletion: Request deletion of your personal information in certain circumstances.
Right to Restrict Processing: Request that we restrict processing of your personal information.
Right to Data Portability: Request transfer of your personal information to you or a third party.
Right to Object: Object to our processing of your personal information for direct marketing or based on legitimate interests.
Right to Withdraw Consent: Withdraw consent where we are relying on consent to process your personal information.

To exercise these rights, please contact us using the contact details provided in the "How to Contact Us" section below. We will respond to your request within the timeframes required by applicable law. Please note that in some cases, we may not be able to fully comply with your request, such as if it is frivolous or extremely impractical, if it jeopardizes the rights of others, or if it is not required by law, but in those circumstances, we will still respond to notify you of such a decision.

In some jurisdictions, you may also have the right to lodge a complaint with your local data protection authority.

11. Cookies and Similar Technologies

11.1 What Are Cookies

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

11.2 How We Use Cookies

We use cookies for the following purposes:

Essential cookies: Necessary for the operation of our website.
Analytical/performance cookies: Allow us to recognize and count the number of visitors and see how visitors move around our website.
Functionality cookies: Enable us to personalize our content for you.
Targeting cookies: Record your visit to our website, the pages you have visited, and the links you have followed.

11.3 Your Choices Regarding Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our Services may become inaccessible or not function properly.

For more detailed information about the cookies we use and how you can manage them, please see our Cookie Policy .

12. Children's Privacy

Our Services are not directed to children under the age of 18, and we do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will promptly delete that information. If you believe we might have any information from or about a child under 18, please contact us.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in response to changing legal, technical, or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Policy changes if and where this is required by applicable data protection laws.

You can see when this Privacy Policy was last updated by checking the "Last Updated" date displayed at the top of this Privacy Policy.

14. How to Contact Us

If you have any questions or concerns about our use of your personal information, please contact us at:

For privacy questions: privacy@tradewiseusa.com
For general inquiries: info@tradewiseusa.com

For written correspondence, please contact us by email for mailing instructions.

15. Jurisdiction-Specific Provisions

15.1 United States of America

California Residents

Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have certain rights regarding their personal information, including:

The right to know what personal information we collect, use, disclose, and sell
The right to delete personal information
The right to opt-out of the sale or sharing of personal information
The right to correct inaccurate personal information
The right to limit the use and disclosure of sensitive personal information

To exercise these rights, please contact us using the methods described in the "How to Contact Us" section.

California residents may also use an authorized agent to submit requests on their behalf. If you use an authorized agent, we will request written proof that the agent has been authorized to act on your behalf.

We will not discriminate against you for exercising any of your CCPA rights.

Shine the Light Law

California residents may request information regarding the disclosure of their personal information to third parties for direct marketing purposes. To make such a request, please contact us using the information provided in the "How to Contact Us" section.

16. Trade Data Protection

Tradewise USA recognizes that trade-related information may contain sensitive business data. We implement security measures designed to protect your trade data, which may include:

Encrypted data transmission
Access controls for user data
Monitoring of system usage
Data retention controls

Our security practices evolve as our platform matures. We continuously review and update our security measures based on industry standards, technological developments, and customer needs. For more information about our current security practices, please contact us at support@tradewiseusa.com.

By using our Services, you acknowledge that you have read this Privacy Policy, understand it, and agree to be bound by it.